Organizational Pro-Activeness, Information Technology Capability, and Growth of Deposit Taking Saccos in Kenya.

Karimi Simon Wanjohi; Naikuru Susan Ingasia; Anaya  Senelwa

doi:10.61108/ijsshr.v2i3.147

Organizational Pro-Activeness, Information Technology Capability, and Growth of Deposit Taking Saccos in Kenya.

Authors

Karimi Simon Wanjohi Scholar, Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr. Susan Ingasia Naikuru (PhD) Senior Lecturer: Jomo Kenyatta University of Agriculture and Technology, Kenya
Dr Anaya Senelwa (PhD) Senior Lecturer: Jomo Kenyatta University of Agriculture and Technology

DOI:

https://doi.org/10.61108/ijsshr.v2i3.147

Keywords:

Organizational Proactiveness, Information Technology Capability, SACCO Growth, Entrepreneurial Orientation

Abstract

This study examined the impact of organizational proactiveness on the growth of deposit-taking Savings and Credit Cooperative Organizations (SACCOs) in Kenya, emphasizing the moderating role of information technology (IT) capability. Utilizing the Entrepreneurial Orientation (EO) Theory, the research highlighted proactiveness as a critical factor in achieving growth objectives through innovation, market expansion, and strategic partnerships. A cross-sectional design was employed, with data collected from all 175 regulated SACCOs through structured questionnaires and secondary sources. Statistical analyses, including descriptive and multivariate regression, revealed a significant positive relationship between proactiveness and SACCO growth, with 71.5% of growth variability explained by this factor. IT capability further enhanced this relationship, boosting the explanatory power to 91.2%. Key findings indicated that SACCOs with proactive strategies, such as entering new markets, introducing innovative products, and leveraging IT for operational efficiency, achieved substantial growth in market share, profitability, and customer satisfaction. The study underscored the critical role of IT in streamlining operations, improving customer service, and facilitating real-time decision-making. The results suggested that fostering a proactive organizational culture and integrating IT capabilities could significantly enhance the competitiveness and growth of SACCOs. Recommendations included investing in IT infrastructure, developing staff competencies, and adopting differentiated marketing strategies to maximize growth potential. Future research was recommended to explore longitudinal impacts and cross-country comparisons to provide broader insights into the interplay between proactiveness, IT capabilities, and organizational growth.

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Vol. 2 No. 3 (2024) of the International Journal of Social Science and Humanities Research (IJSSHR)

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Published

2024-12-31

How to Cite

Simon Wanjohi, K., Susan Ingasia, N., & Senelwa, A. (2024). Organizational Pro-Activeness, Information Technology Capability, and Growth of Deposit Taking Saccos in Kenya . International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p), 2(3), 361–375. https://doi.org/10.61108/ijsshr.v2i3.147

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Vol. 2 No. 3 (2024): International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p)

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